Super Lustrous Rum Raisin
Top PickWhat We Like
- Warm brown-red that doesn't pull purple
- Cream formula glides on evenly
- Comfortable enough for all-day wear
- Budget price with a 72-shade range
Worth Noting
- Transfers and fades after a meal
- Size
- 0.15 oz
- Shade
- 535 Rum Raisin
- Finish
- Creamy satin
- Formula
- 80% conditioning ingredients
Rum Raisin is what people mean when they say reddish brown: a mid-depth brown-red with no purple in it, closer to brick than to berry. That's the shade that makes a red lip wearable on a Tuesday, and it's the reason this tube ended up in more than one of our bags rather than staying in the testing box. The formula is built on 80% conditioning ingredients and it shows — it glides across the lip line instead of dragging, and the microfine pigment goes on evenly in a single pass.
We think it's the best all-rounder here for a simple reason: it asks nothing of you. No liner, no prep, no tight film by mid-afternoon. The brown base also softens the edge of the red, so it doesn't read as costume the way a true red can at nine in the morning.
Application is as easy as lipstick gets: one pass for a soft brick, two for a deeper, more saturated brown-red, and it stays even between the two. It's also virtually unscented, which makes it the tube we don't think twice about reapplying at a desk or in a car.
Where it lands in the lineup: it's the one we take when we don't know what the day looks like. The satin shine gives it enough polish for a dinner, the brown keeps it quiet enough for a meeting, and a blot with a tissue turns it into something close to a stain.
Bottom line: Our pick for most people: a brown-based red that flatters without shouting, in a conditioning cream that stays comfortable through a workday. If you'll own one reddish brown, start here.