e.l.f. Holy Hydration! Cleansing Balm
Top PickWhat We Like
- Melts waterproof mascara and long-wear foundation
- Rinses to a milk with no leftover film
- Lowest outlay of any balm here
- Leaves skin soft rather than tight
Worth Noting
- Soft balm, so a jar goes quickly
- Size
- 2 oz
- Texture
- Balm to oil to milk
- Key Ingredients
- Hyaluronic acid, ceramides, peptides
The e.l.f. jar costs less than anything else in this group, and it still broke down the waterproof mascara and long-wear foundation we put in front of it. That combination is why it's our top pick. A cleansing balm earns its place on removal first, and this one removes — no scrubbing at the lash line, no second pass.
The texture is firmer than the expensive balms, so you scoop a small amount and warm it between your fingers before it turns to oil. Add water and it goes milky, which is what lets it rinse away instead of sitting on your skin like a slick. Hyaluronic acid, ceramides and peptides are why your face doesn't feel tight afterward; we noticed it most on the nights we went straight to bed without moisturizer.
Eyes are the one place it can let you down. The formula is fine around the orbital bone, but if it seeps onto the lash line it can sting, so we keep our eyes shut until the rinse. If yours water at the first hint of a balm, Clinique's fragrance-free jar is the safer one to start with.
Two ounces is on the small side next to Heimish's 120 ml tub, though at this price repurchasing never stings. There's also a small spatula in the jar, a detail we appreciated more than expected — it keeps the surface tidy and your fingernails out of the balm.
Bottom line: Nothing here beats it on price and performance together, so we start most people's search with this jar and move on only for a specific reason.